Stage1

Check out Brandathon’s 2015 video
from last year

About

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The Ad Club’s 3rd Annual Brandathon bridges the gap between the Startup world and Agency world, providing startups with the kind of marketing genius they otherwise would not have access to. This 72-hour competition pairs 12 promising startups with 12 of Boston's top creative agencies. Agency teams compete for cash prizes and bragging rights, and the startups receive an entire brand makeover.

How it works.

Step 1

The Startups

Eligible startups submit a short pitch video, explaining what they do and why they could use some branding help.

Step 2

The Public

Submitted entries will be posted to the site on June 27th, and the public will start voting! On July 28th, the 25 startups with the most votes will be reviewed by the agencies, who will then pick which one they want to re-brand.

Step 3

The Agencies

The agencies will be matched with one of their preferred startups, and will then have 72 hours to create a personalized brand campaign from scratch.

Step 4

The Judges

The agencies will present their final brand campaign to a panel of tech innovators, venture capitalists, and marketers , live on stage at the Revere Hotel on August 18th.

Important Dates:

June 7
Begin Submitting

Enter a short pitch video to be posted online. We strongly recommend keeping your videos to around 60 seconds.

June 28
Voting Begins

Entries will still be accepted, but videos will be posted to our site as they come in. And the public can begin voting!

July 11
Entry Deadline

New startup entries will no longer be accepted. The remaining 3 weeks will be for voting only.

July 28
Voting ends

At the end of the voting period, the 25 startups with the most votes will be eligible to be considered for a re-brand, as chosen by the agencies.

August 18
Live Pitch Event

The 12 creative teams will pitch their re-brands to a live audience and panel of expert judges. The winning teams will win cash prizes and bragging rights, and the startups get the rights to all the new branding.

Participating Agencies
Meet the 12 creative teams competing in this year’s Brandathon. These teams represent the best and brightest creative minds in New England, and we’re confident they will provide each startup with a one-of-a-kind re-brand.
George P. Johnson
SmallArmy
DigitasLBi
36 Creative
Arnold Worldwide
Full Contact
GYK Antler
Hill Holliday
SapientNitro
Viewpoint Creative
Allen & Gerritsen
Isobar